Chordeleg · Master Goldsmiths

The craft has a name.

At PLIMAN there are no anonymous creators or industrial workshops. Each piece arises from the hands, time, and concentration of an independent Chordeleg master.

Foundational Principle

“Master hands, eternal jewelry.”

For decades, the traditional jewelry model reduced the artisan to a manufacturing cost. PLIMAN was born to reverse this logic: we pay first what the master\u0027s time, patience, and expertise are worth. Their fair compensation is not an adjustment variable; it is the non-negotiable starting point of each work.

PLIMAN does not have its own workshop. We do not seek to compete with the artisan workshops of Chordeleg, but to promote them: we assign each piece to its respective master and workshop of excellence according to its technical specialty.

Chordeleg · 65 years of craft

Jorge Torres

Master Gem Setter — Gemstone Setting and Fine Jewelry

“The stone is never forced; its exact seat is crafted in the metal so that it rests secure and shines for generations.”

More than six decades dedicated to the art of gemstone setting and fine jewelry in Chordeleg. With 65 years at the jeweler's bench, he is a living legend of the craft and a master of precision setting: he calibrates, seats, and fastens each gem onto 950 silver and 18K gold with millimeter precision, ensuring each stone catches the exact light without compromising the piece's structure.

Main technique: Master Gem Setter — Gemstone Setting and Fine Jewelry

+3 documented PLIMAN works

See the master's file and works

The Workspace

The workbench, the torch, and the anvil

In Chordeleg, goldsmith workbenches bear marks of decades of labor. Tools adapt to the craftsman\u0027s hand: worn files, steel drawplates to stretch the wire, precision tweezers, and crucibles where 950 silver and 18K gold melt under direct flame.

There is no machine substitute: each filigree joint requires holding a wire finer than a hair with tweezers and applying precise micro-soldering without melting the structure.

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Discover the land of goldsmiths

Chordeleg is an Azuay canton declared a UNESCO Creative City in Crafts and Folk Art. Discover the history of the valley and its metallurgical tradition.

Discover Chordeleg Explore Forged Works